Tuesday, August 13, 2013

8 Ways to Get More Likes for your Facebook Business Page


So you've set-up a Facebook page for your business, now what?  A Facebook Business Page is only effective if you have fans who “like” the page. Here are some suggestions on how to find fans for your page.

1. Send an email out to your company's contact list asking them to “like” you on Facebook, include a link to your page in the email.

2. Personally ask work colleagues, friends and family to “like” your page.

3. If a customer/client has had a good experience working with you, ask them to “like” your page and to leave feedback/recommendation on your Facebook wall.

4. Invite friends of your personal Facebook page to “like” your Business page.
  • When logged into your personal account, visit your Business page
  • Click on the “Build Audience” tab located in the upper right portion of your Admin Panel
  • Click on “Invite friends...”
  • Change the tab that reads “Recent Interactions” to say “Search all friends”
  • Click on the names of the friends you would like to invite to like the business page and press “Submit”

5. Add the Facebook “Like” button to your website and blog

6. Add a link to your Facebook Business Page to your email signature

7. “Like” other business pages from the community and participate in conversation by commenting on their post

8. Buy Facebook advertising. You can target your advertising by age, location, gender, occupation, interests, etc. This can an effective tool to gather a new audience and Facebook only makes you pay each time someone clicks on the ad to go to your page.  For more information about Facebook advertising click here.

Building a large Facebook fan base takes time and patience. It will not grow if you do not put work into it.  Word of mouth is one of the most effective forms of marketing and social media makes it easy for people to recommend trustworthy professionals to their friends and family.

If you are in Columbus or the greater central Ohio area and need more help developing a social media fan base for your company, contact me at kdbsocialmedia@gmail.com.

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